CREATIVE Professional

 
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“I love working with John because of his thoughtful approach to creative problem-solving. He's a true collaborator.” - Denise Graham, Marketing Director at Kaiser Permanente.

 
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Providence, Executive Creative Director Utlizing an Agency-of-Record (AOR) model, John oversees the Creative function for this $28B health system with 51 hospitals in seven western states. Using primarily outsourced agency resources, John direc

Providence, Executive Creative Director

Utlizing an Agency-of-Record (AOR) model, John oversees the Creative function for this $28B health system with 51 hospitals in seven western states. Using primarily outsourced agency resources, John directs the Brand and Service Line advertising for the enterprise including partnerships with Cedars Sinai, Swedish Health Services, and Seattle Sounders FC .

14-Forty, Vice-President, Creative Strategy John joined this decorated, boutique agency as a Vice-President of Creative Strategy. In this role, John partnered with the agency leadership and creative team to expand and deepen the relationships w

14-Forty, Vice-President, Creative Strategy

John joined this decorated, boutique agency as a Vice-President of Creative Strategy. In this role, John partnered with the agency leadership and creative team to expand and deepen the relationships with clients. Major client during this period was UC Berkeley Haas School of Business with their Executive Education program at the onset of the COVID-19 pandemic.

Kaiser Permanente,  Executive Creative Director John led the creative function at Kaiser Permanente, a $55B health system. Directing a staff of 80, John managed a departmental budget of $10M and supported nearly 1,000 marketing partners

Kaiser Permanente, Executive Creative Director

John led the creative function at Kaiser Permanente, a $55B health system. Directing a staff of 80, John managed a departmental budget of $10M and supported nearly 1,000 marketing partners on 6,000 projects/year. John also oversaw the creative departments in Kaiser's 6 regions across the U.S., the brand team during 2015, and nearly 70 creative and production agencies.

Preferred Hotel Group,  Creative Director John led the creative team in support of Preferred’s several hotel brands. With hundreds of member hotels, and 32 regional offices (across multiple time zones), managing the organization, comm

Preferred Hotel Group, Creative Director

John led the creative team in support of Preferred’s several hotel brands. With hundreds of member hotels, and 32 regional offices (across multiple time zones), managing the organization, communication and process was key to a smooth operation. From Preferred's executive offices in Newport Beach, John coordinated with the Chicago-based corporate headquarters and directed additional local agencies located on five continents.

 

Ingram Micro,  Creative Director John directed creative operations for this Fortune 500 company and managed a creative team of 20. John was also the Group Director to an integrated team of 60 that included Content, Programming and Account M

Ingram Micro, Creative Director

John directed creative operations for this Fortune 500 company and managed a creative team of 20. John was also the Group Director to an integrated team of 60 that included Content, Programming and Account Management. Leading Ingram's brand strategy, John co-chaired a rebranding effort that included strategic, brand identity and guideline standards updates in addition to launch-event activities. Creative project work was advertising, video and print marketing for technology clients CISCO, HP, Lenovo, Apple and Google.

Saatchi & Saatchi Los Angeles,  Program Manager Saatchi's Los Angeles office was dedicated to longtime client Toyota Motor Sales where John managed an interactive, community-building initiative. With a goal of increasing referral sales

Saatchi & Saatchi Los Angeles, Program Manager

Saatchi's Los Angeles office was dedicated to longtime client Toyota Motor Sales where John managed an interactive, community-building initiative. With a goal of increasing referral sales from an enthusiast target audience, the strategy was "cutting edge and exciting" says John. After the enthusiast-related strategy was integrated into the general consumer marketing campaign, John managed creative and production resources working on Toyota's car and truck brochures.

Graphic Services,  President, Executive Creative Director For 15 years, John oversaw creative and business operations of a southern California-based creative services agency. Here, he would develop and refine many business skills in servi

Graphic Services, President, Executive Creative Director

For 15 years, John oversaw creative and business operations of a southern California-based creative services agency. Here, he would develop and refine many business skills in service of multiple industries. Clients included Taco Bell, Pepsico, Carl's Jr., ITT Industries Cannon, The Koll Company, Hotel Palmilla, Saatchi & Saatchi, Tenet HeathSystems, Cabo del Sol, Auberge Resorts and Eric Clapton.

 

The best way to describe John Crane's leadership style is team-first. "Creativity is all about collaboration, and teams are at their best when each person is heard and feels empowered to contribute.”

-John Crane