CREATIVE Advocate  

Lecturer / Advisor

Since 2005, John has been an advisor to the faculty of Fullerton College on curriculum issues from the perspective of a creative professional. The goal of the advisory board is to assist the department in evolving its course work to better serve the needs of the students. John's contributions to the college also extends to counselor and guest lecturer roles.

Clear & Simple Communications

At Kaiser Permanente, John led efforts he describes as some of the most important work of his career. Affordable Care Act legislation would be historic and overcoming health care comprehension would be a major challenge. John was appointed Co-Chair of  “Clear & Simple Communications”, an enterprise-wide initiative to all of Kaiser’s 200,000 employees. The results were overwhelmingly successful culminating in three straight years of unprecedented growth. 

Team & Collaboration

At Kaiser Permanente, John encountered an uneven working relationship between the Marketing and Creative teams. “It's not uncommon for things to become strained in a high-volume, fast-paced environment" says John of this key partnership. Employing a nationally standardized survey, data was collected and analyzed against other internal creative teams. Through a collective team effort, "The 7 C's" campaign was initiated and after 12 months, partnership scores improved with the Marketing team in each of the survey's 12 categories.

Leading Corporate Brands

At Kaiser Permanente, John championed a comprehensive brand update in Kaiser's creative expression derived from changes of the Affordable Care Act legislation. “The marketing focus shifted from B2B to B2C overnight where consumer experience was now king” says John. “We revised our standards to align with the various phases of the consumer purchase journey always mindful to balance creative consistency with much-needed flexibility".

Integration

John history of integrating resources also extends to agency partners. At Kaiser Permanente, John connected the internal creative team with Agencies of Record Campbell Ewald (based in Los Angeles) and LoweProfero (based in New York) by sharing work on a monthly basis. He also expanded communications with Kaiser's 6 regions and 23 creative agencies. “Differing ideas on brand always leads to inconsistent results” says John who also initiated an annual Creative Summit to share insights with Marketing leadership and more broadly improve brand consistency.